Many of us may feel there’s already a lot to have to learn about when it comes to search engine optimization (SEO). And while it can be challenging to get a one-hundred page website to rank, imagine the exponential challenge of trying to get a bulky, gigantic website with more than a few hundred pages, […]
Perhaps if we view change from a different perspective and approach it from a different angle, transformation may not be as daunting as it seems…. TRANSCRIPTION Digital Darwinism and The Concept of Evolution Hi, Nit here. I recently had a conversation, a debate with a fellow digital marketer on the topic of digital transformation. Whether […]
What language challenges does Google BERT, the latest algorithm solves? That would be exactly 7 language nuances as follows: Named Entity Determination The information extraction process that aims to classify unstructured text into categories such as name, location, currency, quantities and time expressions. Textual Entailment Next Sentence Prediction The ability to predict the next sentence […]
Some interesting content marketing jargons! Some are a mouthful, but you definitely don’t want to miss on the many unique ways to go about content marketing. 1 – Content Shock A phenomenon whereby the audience is basically paralysed by too much content and unable to consume more content. 2 – Cornerstone Content Essential content that […]
Every year search engines (namely Google) become more and more sophisticated. From simple conditioning to search and display relevant search results, to use of AI (artificial intelligence) for even more accurate results, to the 2019’s latest Bert NLP algorithm. So what does 2020 have in store for us digital marketers when it comes to the […]
With year 2020 just around the corner, let’s see what interesting trends and insights aren’t to be missed. We hope you find useful information for preparing your 2020 marketing plan! The top three channels in 2020 Global survey of 499 CMOs and senior marketing executives social media (63% of respondents) the World Wide Web (53%) […]
In this video our Deputy Head of Operations shares his take on a frequently asked search engine optimization question: Between content and technical SEO, which should we focus more on to help with rankings? Like and follow us for more:
Ever wonder how exactly does artificial intelligence (AI) work and what sort of impact could you expect in the near future? We’ve curated a list of hand-picked insights for a quick read to understand the various facets of AI in under 5 minutes! See if there’s something useful for you here. Artificial Intelligence: An […]
Tips for kickstarting your digital marketing career. 1 – Stay up-to-date on the latest industry news and trends 2 – Do the math 3 – Know the vocab 4 – Be curious! We’re always open to accepting interns. Feel free to contact us if you’re looking for internship opportunities. Like and follow us for more:
Easy, practical and useful writing tips from our seasoned ghost writer. Video in Thai language. Like and follow us for more: