MARTECH Marketing Technology

[Infographic] How Technology Is Shaping The Digital World – Trends 2019

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Technology has been shaping the way we do marketing for the past decade, whether it’s smarter search engines, programmatic ad buying or email automation. However, there’s yet more to come. We have now reached the age of artificial intelligence, robotics process automation and hyper personalization. Here are some interesting trends for 2019 we have curated […]

SEO Search Engine Optimization

5 Enterprise SEO Tips for 2019

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enterprise seo tips

While the fundamentals of SEO and Enterprise SEO are the same, there is a huge difference between doing SEO for a blog, an e-commerce platform or comparison website. Standard SEO checklists that include things such as, completing XML sitemap, meta properties, writing up 1,800 words content articles, image optimization and alt-tags, might work for a […]

MARTECH Marketing Technology

[Infographic] Digital Transformation: From Disrupted to Digital-First Organization

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Digital Transformation

What it takes to become a digital-first organization? Let’s see some global statistics and survey of IT and Management decision makers. Key Insights: Number of connected IoT endpoints set to top 30 billion in 2020 and reach 80 billion by 2025 37% of organizations have already started integrating and executing a digital-first approach Biggest Obstacles: […]

SEO Search Engine Optimization

SEO Machine Learning: RankBrain Myths Debunked

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From Penguin, Panda, Hummingbird, Pigeon to Fred, it seems we SEOs are forever just barely catching up with Google’s algorithm improvements. And along comes RankBrain, the ultimate machine learning (artificial intelligence) that baffles many digital marketers. Ultimately, you cannot optimize for RankBrain via black hat tactics and techniques, but through good ol’ high quality content […]