The keywords of today’s digital world are: Privacy, Consent, Personalisation, Ad-free, and super-human customer service. These words may very well be the definition of Email Marketing. Since Email Marketing is the very first digital marketing channel, year after year, we find ourselves bracing for its final demise. Yet Email Marketing technologies have only shown to […]
The way we do digital marketing has definitely changed in 2020. The way consumer browse, select and spend on products and services has been disrupted and replaced with new norms. A lot of us went from ‘window shopping’ to ‘screen shopping’. Let’s take a look at what the numbers has to say for digital marketing […]
The largest known information search engine today is non other than Google. That’s a given. However, as the term goes, search engines are basically some algorithm that scans a database of data for the best possible answer to a query that has been inputed. As such, search engines come in many forms and sizes. Some […]
Let’s see what the numbers say about digital marketing as 2020 comes to a close and 2021 begins. The State of Digital 2020 – 2021 Content Marketing The average consumer attention span is 8 seconds. The average visitor reads 28 percent of a web page content. 88 percent of visitors spend more time on websites […]
We’re presented with yet another feature advancement with Google search. Are we digital marketers and SEOers in Thailand ready for Google Web Stories? And if you’re wondering what exactly is Google Web Stories and how it may impact your SEO (search engine optimization) efforts, read on, we got you covered here. What is Google Web […]
2020 has been a year filled with uncertainty and as digital marketers, we find ourselves having to improvise, adapt and be nimble on our feet to survive. Instead of mapping out the year plan for marketing’s key messages, channel strategy and so on and so forth, many of us find ourselves pivoting between ad hoc […]
Understanding the Page Experience Signal in Under 10 Minutes. Key Information: It is made up of 5 sub-signals Good content score continues to be prioritized over page experience signal It applies object-oriented approach to UX (user experience) ranking factors The 5 Sub-signals: Core Web Vitals Mobile Pop-up Algorithm Mobile Friendliness HTTPS Safe Browsing Core Web […]
Know what they are and stay safe from malicious scripts and malware. There really are just 8 main types of malware to be aware of. The rest is knowing which goes into which category. The 8 Types of Malware Adware Automatically displays unwanted advertisement to internet users. Clicking on these ads would redirect users to […]
One of the first things you will have to tackle when transforming your business to online is having a website. For many cases today, it’s not even a question of transforming to online, but it’s a given to have a website as soon as you start a business – whether it’s sole proprietorship such as […]
We’ve tested, failed some, succeeded some and learned. In this video, we’re sharing 3 simple tips that we found very useful for ourselves, incase it comes in handy for anyone else. See video transcription below! Tips for Marketing in the Dark With Monlamai Vichienwanitchkul – Executive Consultant (Digital Marketing and MarTech) Video Transcription Hi there, […]