SEO (Search Engine Optimization) is a never-ending game of cat-and-mouse. Just when you think you got the hang of how best to optimize your website and content in order to rank, something new comes up and you have no choice but to simply run faster to catch up with the game. With the fast growth […]
Let’s talk content marketing. But not the mood and tone of the content or should we post it on Facebook and LinkedIn, type of talk. Let’s talk strategy. The internet is a noisy world. Simply having a great piece of content isn’t going to get your brand heard. The challenge is how to get your […]
Technology has been shaping the way we do marketing for the past decade, whether it’s smarter search engines, programmatic ad buying or email automation. However, there’s yet more to come. We have now reached the age of artificial intelligence, robotics process automation and hyper personalization. Here are some interesting trends for 2019 we have curated […]
While the fundamentals of SEO and Enterprise SEO are the same, there is a huge difference between doing SEO for a blog, an e-commerce platform or comparison website. Standard SEO checklists that include things such as, completing XML sitemap, meta properties, writing up 1,800 words content articles, image optimization and alt-tags, might work for a […]
It’s a new day in a new year and we’re just getting started with more digital marketing and content marketing topics. Today’s topic, I would like to focus on content marketing. I wondered; does it still matter after all these years? In the back of my mind, I know content continues to drive and spearheads […]
The world is made up of data. Anything you see on your screen is made from code and plus, codes serve as a digital entity’s skeletal structure. Data is important but have you ever asked yourself why data is important? More importantly, do you know what the words and numbers mean before you submit your […]
Wondering what digital marketing channels best to invest in this 2019? The short answer would be, it depends on your industry, objective and budget. However, let’s take a look at some insights and what research says are some of the more effective channels. Digital Marketing Channels With Largest Commercial Impact According to a global research […]
By now, we are all probably quite confident that voice search is really happening and may very soon become the new norms for online search. The bigger question, is what about SEO for voice search? Will there be such a thing and will it even be possible. The short answer: very well so. The long […]
What should you expect to happen in the digital world when 2019 hits? Will we a surge of AI dominance across the digital landscape? Will content continue to reign supreme? Or do you think a new type of algorithm will bust out and change the way we search? Let’s take a look at next year’s […]
You’ve seen the word thrown around a lot, but what exactly does negative SEO mean? How much of an impact could it do to your website? Let’s find out. Like and follow us for more: