The past year we have seen exponential growth in the adoption of digital channels and technology. While digital disruption has always been inevitable, recent events caused by the Covid-19 pandemic has accelerated the mass use of technology and digital channels by all generations. From trends we see in 2021, we can already prepare for the […]
While many of us would think that all data is to be considered actual fact, the truth is data can be skewed. Data may not always act as a direct reflection of reality. Hence, before we deduce insights and information from a certain set of data, we should always ask ourselves the quality of the […]
Ever wonder why some articles rank better? This is even when they’re of similar quality with another that has been written on the same topic. There are some elements of web content that extends a little more than about writing itself; or we can refer to it as having some knowledge about SEO for writers. […]
Before we delve into visual search optimization techniques and strategies, let’s first understand exactly what it is and decide how important it is, relative to text search optimization. What is Visual Search? This form of searching for online content has in fact been around for several years. The feature has been made available on several […]
While there’s a lot to cover when it comes to social media trends, insights and numbers, we’ve collected and grouped some key insights. Mainly to get a feel of the top social media platforms for deciding where you want to place the largest chunk of your social media marketing efforts on. There are some key […]
Perhaps the time has come to truly understand the emerging generation: Generation Alpha. A generation of children who have been born into a world of technology, introduced to the iPad at a very early age – children who know not a world without internet, and most interestingly, children who are growing up in the age […]
With Covid-19 wreaking havoc and leaving a wake of disaster in its path, many of us find ourselves having to improvise and drastically change our perspectives and behaviour over the past year. While the forced shift in how we humans see the world, whether it has to do with relationships, society, our role in nature […]
2021 Numbers and Trends – Digital Marketing It’s been well over a year since Covid-19 has turned the world upside down. How has the coronavirus pandemic changed the online world and digital marketing? Let’s take a look at some trends and statistics for 2021. 1 – Key Challenges Generating Qualified Leads Creating Engaging Content Privacy […]
Before we dig into SEO for Semantic Search, lets first understand why SEO, particularly semantic search is becoming more important. A lot of how we conduct business and digital marketing has changed since the Covid-19 pandemic. The need for social distancing, quarantine, and preemptive measures to stay home, work from home, study from home, has […]
Machine learning and AI (Artificial Intelligence) is changing how we do digital marketing on all fronts. And that includes content marketing. Content, at its root is still a science with specific structure that defines how the language is used and words combined to form meanings. Anything with a structure can be taught to an AI. […]