enterprise seo tips

5 Enterprise SEO Tips for 2019

Posted Leave a commentPosted in SEO Search Engine Optimization, Tips & Updates

While the fundamentals of SEO and Enterprise SEO are the same, there is a huge difference between doing SEO for a blog, an e-commerce platform or comparison website. Standard SEO checklists that include things such as, completing XML sitemap, meta properties, writing up 1,800 words content articles, image optimization and alt-tags, might work for a smaller website and blog-style websites. But if you’re talking about doing SEO for a website of over 1,000 pages, you’re talking something else altogether. Here, you’d be talking about Enterprise […]

Digital Channels to Invest in

Digital Marketing 2019: What Channels To Invest In?

Posted Leave a commentPosted in Digital Learning, Content Marketing, Tips & Updates

Wondering what digital marketing channels best to invest in this 2019? The short answer would be, it depends on your industry, objective and budget. However, let’s take a look at some insights and what research says are some of the more effective channels. Digital Marketing Channels With Largest Commercial Impact According to a global research by Smart Insights, respondents expect that content marketing will continue to play a big role and considered the top channel to have commercial impact. AI (Artificial Intelligence) is given the […]

SEO: How to Optimize for Voice Search?

Posted Leave a commentPosted in SEO Search Engine Optimization, Tips & Updates

By now, we are all probably quite confident that voice search is really happening and may very soon become the new norms for online search. The bigger question, is what about SEO for voice search? Will there be such a thing and will it even be possible. The short answer: very well so. The long answer: we’ve seen Google and other search engines’s technology advancement over the past few years, and quite obviously artificially intelligence and language sciences have played quite a big role in […]

Digital Transformation

[Infographic] Digital Transformation: From Disrupted to Digital-First Organization

Posted Leave a commentPosted in MARTECH Marketing Technology, Infographics, Team Management & Leadership, Tips & Updates

What it takes to become a digital-first organization? Let’s see some global statistics and survey of IT and Management decision makers. Key Insights: Number of connected IoT endpoints set to top 30 billion in 2020 and reach 80 billion by 2025 37% of organizations have already started integrating and executing a digital-first approach Biggest Obstacles: 39% insufficient funds 36% lack of staff/skills 34% legacy system replacement 33% cultural issues Human Resources: By 2020, there will be 2.7 million job postings for data science and analytics […]

Digital Transformation – A Paradigm Shift For Leaders

Posted Leave a commentPosted in Team Management & Leadership, Tips & Updates

Digital disruption? Doesn’t matter whether you’re a corporate professional, a teacher, a doctor, a stay-home mom, teenager or owner of a local restaurant chain, we can all feel the digital disruption and its impact on even the most mundane of tasks, such as grocery shopping. The rapid growth (and adoption) of technology has changed how societies, communities and families interact, consume media and purchase goods. Market Leaders Crumble Under Digital Disruption The digital transformation challenge is apparently not only faced by small scale businesses, but […]

MARTECH Digital Marketing Catalyst

MARTECH – A Digital Transformation Catalyst?

Posted Leave a commentPosted in MARTECH Marketing Technology, Tips & Updates

What is MARTECH? Is MarTech simply another industry buzzword? Perhaps not. The industry trend, technology advancement and growing adoption says it’s here to stay. Remember, a few years back, us digital markters had this question about content marketing. Is it just another overhyped buzzword? Today, content marketing is stronger than ever. Expect MarTech to be the same and even more. So what is MarTech and how is it different from AdTech? We know AdTech are advertising platforms such as Adwords, Adroll, Tapad and the various […]

[Community Update] SEO 360 – EnableMe Knowledge Sharing Session

Posted Leave a commentPosted in Community Update, SEO Search Engine Optimization, Tips & Updates

30 June 2018 – Thank you to everyone, participants and enablers for a great knowledge sharing get-together today. SEO 360, is our 2nd quarterly digital meet-up event this year. We aim to host a free digital marketing event every quarter, as part of our community activity. During the event, our team were split into 4 tables, to share and discuss with participants topics related to SEO. On the Beginners table, we saw discussion ranging from Panda, Penguin, to link graphs, and how RankBrain works. On […]

SEO Machine Learning: RankBrain Myths Debunked

Posted Leave a commentPosted in SEO Search Engine Optimization, Tips & Updates

From Penguin, Panda, Hummingbird, Pigeon to Fred, it seems we SEOs are forever just barely catching up with Google’s algorithm improvements. And along comes RankBrain, the ultimate machine learning (artificial intelligence) that baffles many digital marketers. Ultimately, you cannot optimize for RankBrain via black hat tactics and techniques, but through good ol’ high quality content marketing, and marketing best practices. What We Know About RankBrain. Since it’s launch in 2015, we all know that RankBrain was taught how to read, process language and deduce meaning […]

digital quotient

The Role of Digital Quotient and Our Digital Future

Posted Leave a commentPosted in Digital Learning, Team Management & Leadership, Tips & Updates

Just last year in 2017, headlines read: “Big data meets Big Brother as China moves to rate its citizens”. Which apparently is about the Chinese government’s plans to launch a Social Credit system by 2020 which would judge the trustworthiness of its 1.3 billion residents. The system itself would be heavily based on technology and reliable internet infrastructure. “People with low ratings will have slower internet speeds; restricted access to restaurants and the removal of the right to travel”, says Rachel Botsman, author of ‘Who […]

video marketing infographic header

[Infographic] The State of Video Marketing 2018 – Thailand and Beyond

Posted Leave a commentPosted in Content Marketing, Infographics, Tips & Updates

Video is a big thing in Thailand, whether it’s Facebook videos, Youtube, Vimeo or TV streaming. In fact video content is quickly becoming the number 1 type of content being consumed online. If your marketing plan for 2018 does not include video, it’s high time to jump on-board. Here are some quick facts to get you started. The State of Video Marketing 2018: 78% of people watch online videos every week. 55% of people view online videos every day. By 2019, global consumer Internet video […]