Technology has been shaping the way we do marketing for the past decade, whether it’s smarter search engines, programmatic ad buying or email automation. However, there’s yet more to come. We have now reached the age of artificial intelligence, robotics process automation and hyper personalization. Here are some interesting trends for 2019 we have curated […]
While the fundamentals of SEO and Enterprise SEO are the same, there is a huge difference between doing SEO for a blog, an e-commerce platform or comparison website. Standard SEO checklists that include things such as, completing XML sitemap, meta properties, writing up 1,800 words content articles, image optimization and alt-tags, might work for a […]
Wondering what digital marketing channels best to invest in this 2019? The short answer would be, it depends on your industry, objective and budget. However, let’s take a look at some insights and what research says are some of the more effective channels. Digital Marketing Channels With Largest Commercial Impact According to a global research […]
By now, we are all probably quite confident that voice search is really happening and may very soon become the new norms for online search. The bigger question, is what about SEO for voice search? Will there be such a thing and will it even be possible. The short answer: very well so. The long […]
What it takes to become a digital-first organization? Let’s see some global statistics and survey of IT and Management decision makers. Key Insights: Number of connected IoT endpoints set to top 30 billion in 2020 and reach 80 billion by 2025 37% of organizations have already started integrating and executing a digital-first approach Biggest Obstacles: […]
Digital disruption? Doesn’t matter whether you’re a corporate professional, a teacher, a doctor, a stay-home mom, teenager or owner of a local restaurant chain, we can all feel the digital disruption and its impact on even the most mundane of tasks, such as grocery shopping. The rapid growth (and adoption) of technology has changed how […]
What is MARTECH? Is MarTech simply another industry buzzword? Perhaps not. The industry trend, technology advancement and growing adoption says it’s here to stay. Remember, a few years back, us digital markters had this question about content marketing. Is it just another overhyped buzzword? Today, content marketing is stronger than ever. Expect MarTech to be […]
30 June 2018 – Thank you to everyone, participants and enablers for a great knowledge sharing get-together today. SEO 360, is our 2nd quarterly digital meet-up event this year. We aim to host a free digital marketing event every quarter, as part of our community activity. During the event, our team were split into 4 […]
From Penguin, Panda, Hummingbird, Pigeon to Fred, it seems we SEOs are forever just barely catching up with Google’s algorithm improvements. And along comes RankBrain, the ultimate machine learning (artificial intelligence) that baffles many digital marketers. Ultimately, you cannot optimize for RankBrain via black hat tactics and techniques, but through good ol’ high quality content […]
Just last year in 2017, headlines read: “Big data meets Big Brother as China moves to rate its citizens”. Which apparently is about the Chinese government’s plans to launch a Social Credit system by 2020 which would judge the trustworthiness of its 1.3 billion residents. The system itself would be heavily based on technology and […]