What Different Generation Do Online?

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People born during different periods result in differences in perspectives, opinions and way of life.  Depending on when a person was born, accessibility to certain things vary accordingly. For instance, people born in the mid 1900s, certainly did not have coloured television, high speed transportation or advanced computers.  On the other hand, children born in the twentieth century probably can not survive a day without ipads, iphones, video games or the internet. This is called the generation gap and happens generation to generation because modern […]

What Is An Algorithm?

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In order to get robots, computer or other electronic gadgets to clean the floor, walk or pick up certain things, a set of commands is needed for them to do exactly what is required. Algorithms are the the step-by-step instructions or conditions that give the so-called robots instructions to perform the task accordingly.   In addition, Algorithms are also used in our daily lives in uncomplicated ways when we make decisions. For example – what are the conditions for you to prioritize one task over […]

7 Digital Channels In a Nutshell

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Today everyone has internet connection and are on Youtube, Facebook, Instagram and other websites that offer access to news, current events or to watch online videos. Hence, for the modern marketers, creating pictures, photographs, videos and other digital medium and broadcasting them through websites like Facebook and Youtube is an effective way to reach audiences at scale. The main objective of digital channels is to get audiences to know your business, via illustrations, a video clip and other forms, that describes what your business and […]

Content Marketing Newbie Guide

What Is Content Marketing? (Newbie Guide)

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Content marketing is very diverse.  There is no definitive definition as to what exactly is content marketing. A simple explanation would be a way of generating and spreading relevant information to targeted viewers who may potentially become consumers in the future. This could be done through various ways – for instance a short note, a photograph, a picture, or even a video clip.  One of the key success factors of content marketing is deciding what to included in the advertisements as well as what to […]

What Do Thais Do Online?

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In the modern world, ever since the internet has allowed us to be connected online 24/7, a lot of people spend the majority of their free time on computers. Now that smartphones are available (mini computers) it’s even more addictive. Activities that were previously done offline such as conversations, booking airline tickets, movie tickets, making dinner reservation, even shopping are now done online. There are plenty of advantages with getting things done online like getting cheap airfares or not missing your favourite movies or concerts. […]