Before we dig into SEO for Semantic Search, lets first understand why SEO, particularly semantic search is becoming more important. A lot of how we conduct business and digital marketing has changed since the Covid-19 pandemic. The need for social distancing, quarantine, and preemptive measures to stay home, work from home, study from home, has […]
Machine learning and AI (Artificial Intelligence) is changing how we do digital marketing on all fronts. And that includes content marketing. Content, at its root is still a science with specific structure that defines how the language is used and words combined to form meanings. Anything with a structure can be taught to an AI. […]
Web Reputation Bleed In a previous post, we shared a case study of our own website getting hit by a link farm. In the post, were actual screenshots and detailed step-by-step guide for troubleshooting and solving the problem, as a first-level troubleshooting reference for anyone attempting DIY SEO. Just one month after, we discovered that […]
What makes a content piece really pop? The internet is a noisy world. What does it take for a content piece to really be heard above the noise. As the internet gets more crowded, the key to successful content marketing is non other than truly quality content. Putting SEO aside for a moment, when we […]
So we’ve been hit by a link farm. And yes, even digital marketing service companies and agencies are not immune. As long as it’s a website we’re talking about, regardless of the business or industry, a negative SEO attack such as getting hit by a link farm is a real threat. In this article, we’re […]
It really was only a matter of time before the cookie crumbles. For those of us who have been digital marketers the past decade, there has always been this knowing that sooner or later the cookie will fall. And that time has come. The Great Digital Marketing Transformation – When The Cookie Crumbles The rising […]
The keywords of today’s digital world are: Privacy, Consent, Personalisation, Ad-free, and super-human customer service. These words may very well be the definition of Email Marketing. Since Email Marketing is the very first digital marketing channel, year after year, we find ourselves bracing for its final demise. Yet Email Marketing technologies have only shown to […]
The way we do digital marketing has definitely changed in 2020. The way consumer browse, select and spend on products and services has been disrupted and replaced with new norms. A lot of us went from ‘window shopping’ to ‘screen shopping’. Let’s take a look at what the numbers has to say for digital marketing […]
Essentially, online shopping is social commerce. The big question is, “why should you care about it in 2021?”
Google’s Needs Met Rating ensures that the search engine continues to provide it’s users with the query results that match their needs.