So we’ve been hit by a link farm. And yes, even digital marketing service companies and agencies are not immune. As long as it’s a website we’re talking about, regardless of the business or industry, a negative SEO attack such as getting hit by a link farm is a real threat. In this article, we’re […]
It really was only a matter of time before the cookie crumbles. For those of us who have been digital marketers the past decade, there has always been this knowing that sooner or later the cookie will fall. And that time has come. The Great Digital Marketing Transformation – When The Cookie Crumbles The rising […]
The keywords of today’s digital world are: Privacy, Consent, Personalisation, Ad-free, and super-human customer service. These words may very well be the definition of Email Marketing. Since Email Marketing is the very first digital marketing channel, year after year, we find ourselves bracing for its final demise. Yet Email Marketing technologies have only shown to […]
The way we do digital marketing has definitely changed in 2020. The way consumer browse, select and spend on products and services has been disrupted and replaced with new norms. A lot of us went from ‘window shopping’ to ‘screen shopping’. Let’s take a look at what the numbers has to say for digital marketing […]
Essentially, online shopping is social commerce. The big question is, “why should you care about it in 2021?”
Google’s Needs Met Rating ensures that the search engine continues to provide it’s users with the query results that match their needs.
The various types of data analysis all have their uses. Let’s take a quick look at the main ones to better understand which are good for you.
In an ever evolving world of business and marketing, AR Advertising is the latest trend that looks to be staying on for decades to come.
Sales and promotions aren’t the only holiday marketing ideas for you to gain revenue, customers, and market share.
The largest known information search engine today is non other than Google. That’s a given. However, as the term goes, search engines are basically some algorithm that scans a database of data for the best possible answer to a query that has been inputed. As such, search engines come in many forms and sizes. Some […]