It really was only a matter of time before the cookie crumbles. For those of us who have been digital marketers the past decade, there has always been this knowing that sooner or later the cookie will fall. And that time has come. The Great Digital Marketing Transformation – When The Cookie Crumbles The rising […]
How Covid-19 Re-shuffled The Marketing World. The world of marketing, technology and digital has been re-shuffled, turned upside down and shaken. Many of us marketers and technologist might have at first thought this to be temporary. Apparently, this re-shuffling is permanent. The topic for discussion today should be about the RISE of the NEW ways […]
Brands and business owners must innovate and be creative as they prepare to market and sell their products or services during the New Normal.
How do you usually go about Adwords optimization? The standard steps as follows presumable: Campaign settings? Done. Adgroup setup with keywords and ad copy? Done. The basics are all in place which means you can sit back and wait for the revenue to pour in right? Apparently, no. At this stage, you’re actually around 10% […]
The title of this post says it all! We’ve heard quite a lot about cross-channel marketing, but what about cross-channel advertising? There’s a lot more to digital advertising that the ability to use the tools and available features. Advertising, in the end is marketing and if you were to take a holistic view of the […]