While many of us would think that all data is to be considered actual fact, the truth is data can be skewed. Data may not always act as a direct reflection of reality. Hence, before we deduce insights and information from a certain set of data, we should always ask ourselves the quality of the […]
It really was only a matter of time before the cookie crumbles. For those of us who have been digital marketers the past decade, there has always been this knowing that sooner or later the cookie will fall. And that time has come. The Great Digital Marketing Transformation – When The Cookie Crumbles The rising […]
Know what they are and stay safe from malicious scripts and malware. There really are just 8 main types of malware to be aware of. The rest is knowing which goes into which category. The 8 Types of Malware Adware Automatically displays unwanted advertisement to internet users. Clicking on these ads would redirect users to […]
Do you find yourself wondering what to do with the 2020 marketing plan that you have so very carefully crafted at the end of 2019? Has the list of activities you’ve placed under the must-do list become obsolete? Maybe influencer marketing, activation campaigns or activities to boost social currency was in your must-complete 2020 list. […]
For some of you who knows or has looked up about online marketing before, you might be familiar with GTM. But do you know that this tool is capable of doing more things than we could imagine? And if you use it right, this could be an important key to achieve your goals in your […]
Wondering what digital marketing channels best to invest in this 2019? The short answer would be, it depends on your industry, objective and budget. However, let’s take a look at some insights and what research says are some of the more effective channels. Digital Marketing Channels With Largest Commercial Impact According to a global research […]
Have you ever asked yourself why you need digital marketing? Does the idea of going digital scare you? Whatever your reasoning is, digital marketing is a must-have tool to help you pave your way to brand success. You should jump on the bandwagon not because everyone’s doing it but do it for yourself and watch […]
Just last year in 2017, headlines read: “Big data meets Big Brother as China moves to rate its citizens”. Which apparently is about the Chinese government’s plans to launch a Social Credit system by 2020 which would judge the trustworthiness of its 1.3 billion residents. The system itself would be heavily based on technology and […]