[Community Update] Kasetsart University Digital Marketing Knowledge Sharing

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22 February 2018 – It is with great privilege to have been invited for an opportunity to share digital marketing knowledge to the student body of Kasetart University Faculty of Social Sciences. Thank you to the faculty, professors and staff for their kind hospitality throughout the seminar. During the event, our digital marketing enablers shared digital marketing insights and knowledge on 3 core topics: 1 – Introduction to Digital Marketing During this session, Patara Patamayothin, shared with the students details about digital marketing channels, touching […]

SEO 2018

SEO 2018 – Survival of the Fastest (or Not)

Posted on Leave a commentPosted in Digital Marketing Thailand, SEO Search Engine Optimization, Tips & Updates

Every year we see the discussion, is SEO dead? Well from someone who’s been doing it for 10 years, no. SEO is not going anywhere. SEO will change, mutate, evolve as part of the digital transformation that has started to take place worldwide, but SEO is never going to be dead. Why the definitive statement on SEO? Well, it stands for Search Engine Optimization, how to get your website in front of Google, Bing and other search engine users. Consequently, search engines like Google is […]

[Infographic] 2018 Digital Marketing Trends and Statistics

Posted on 2 CommentsPosted in Digital Marketing Thailand, Infographics, Tips & Updates

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial impact in 2018: 20% content marketing 14% big data 14% artificial intelligence Content is still king. Consumers want personalization 74% of customers feel frustrated when website content is not personalized 63% feel highly annoyed by the way brands continue to rely on old-fashion blasting ads 78% […]

[Infographic] Digital Transformation: The Role of Digital Quotient DQ

Posted on Leave a commentPosted in Digital Marketing Thailand, Infographics, Team Management & Leadership, Tips & Updates

Many of us are quite familiar with IQ and EQ. But what about DQ (Digital Quotient). In a world where technology is fast-impacting individuals’ lives and organizational operations, DQ is becoming more and more important. Here’s everything you need to know about DQ in less than 15 mins: Raising Your Digital Quotient What is Digital Intelligence? Digital Rights Digital Literacy Digital Communication Digital Emotional Intelligence Digital Identity Digital Security Digital Use Digital Safety Digital Transformation starts with DQ. It is the sum of social, emotional […]

Thailand Digital Talent Gap

Bridging The Digital Talent Gap – A Workforce Challenge For Thailand

Posted on Leave a commentPosted in Digital Marketing Thailand, Team Management & Leadership, Tips & Updates

Innovative and creative ways to attract and retain digital talent is a much discussed topic world-wide. The digital talent gap is in fact huge and is a prominent concern. For Thailand, the challenge goes way beyond the HR department and head hunters. “Thailand needs to urgently build a digital workforce with IT skills to cope with the transformation of existing businesses and industries” — Bangkok Post 2017 According to a research by the Online Marketing Institute, this is how business leaders are evaluating their current […]

State of digital marketing thailand 2017

The State of Digital in Thailand 2017

Posted on Leave a commentPosted in Digital Marketing Thailand, Social Media Marketing, Tips & Updates

We’re pass halfway through 2017 at the time this post was written. Are you starting to see the results of the digital marketing plan you rolled out earlier this year? If not, are you wondering if there were any flaws in your plan? Perhaps not, and maybe there’s been fluctuations in how the digital marketing sphere played out in Asia and Thailand. Let’s take a quick tour on some data insights and statistics on the digital marketing ecosystem in the region. At the beginning of […]