Techsauce SEO Training

[Community Update] SEO Training With Techsauce Team

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30 January 2018 – Thank you Techsauce team for having us over to conduct SEO training for Techsauce’s team. Covering SEO algorithms Panda and Hummingbird on how to improve content marketing and insights on semantics. Panda is one of Google’s core algorithm focusing on content quality. Understanding the history of Panda updates and what content quality means for Google would help content marketers who are also engaged in SEO. Hummingbird is another core algorithm that relates to word cutting, synonyms, antonyms and semantics; another area […]

[Community Update] EnableMe Digital Knowledge Sharing Thailand

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January 27, 2018 – Thank you to all guest speakers and participants who joined us for our very first digital seminar and get-together. We hope to keep in touch and will let you know about any future sessions. Please find your photos here. And download the presentation slides on Customer Journey and CRO Conversion Rate Optimization. It’s a privilege to connect with digital marketers and participants involved in the industry from Orami, GettGo and Thailand Starter Kit.

Surviving Content Shock

Surviving the Age of Content Shock: Content Marketers Challenged

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Having proven time and again the long term benefits of content marketing for building website traffic, awareness and engagement with users, the practice has quickly earned larger shares of marketing budgets. The practice itself enables companies and brands to leave permanent digital footprints that cumulatively grows overtime. As more and more companies and marketers realize the power of content marketing, over just a short period of time, brands together with their agencies have ramped up content creation at scale. From the standard monthly press release, […]

Star Wars: Epic Case Study of Successful Content Marketing

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Star Wars. You don’t have to be a sci-fi fan to know Star Wars. But how did the Star Wars franchise become so well-known? How did the epic phrase: “May the force be with you,” become a catch phrase? Fact is, Disney kills it at Content Marketing. Usually when we marketers look for successful content marketing case studies to learn from, we tend to think of products, brands and services, very rarely do we look into the film industry. And out of all films, we […]

SEO 2018

SEO 2018 – Survival of the Fastest (or Not)

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Every year we see the discussion, is SEO dead? Well from someone who’s been doing it for 10 years, no. SEO is not going anywhere. SEO will change, mutate, evolve as part of the digital transformation that has started to take place worldwide, but SEO is never going to be dead. Why the definitive statement on SEO? Well, it stands for Search Engine Optimization, how to get your website in front of Google, Bing and other search engine users. Consequently, search engines like Google is […]

[Infographic] 2018 Digital Marketing Trends and Statistics

Posted on 2 CommentsPosted in Digital Marketing Thailand, Infographics, Tips & Updates

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial impact in 2018: 20% content marketing 14% big data 14% artificial intelligence Content is still king. Consumers want personalization 74% of customers feel frustrated when website content is not personalized 63% feel highly annoyed by the way brands continue to rely on old-fashion blasting ads 78% […]

Moneyball Sabermetrics

Moneyball Sabermetrics: As a Team Management Philosophy

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In business and marketing, many of us are probably familiar with the story “Moneyball: The Art of Winning an Unfair Game”. However, the majority of us probably see it from an data analytics and statistics point of view. In other words, the practice of looking into data and statistics to drive a team of misfits to win championships. In fact, there is a lot more to Moneyball than crunch data; it’s about successful leadership and team management practice. When Oakland A’s General Manager Billy Beane […]

[Infographic] Digital Transformation: The Role of Digital Quotient DQ

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Many of us are quite familiar with IQ and EQ. But what about DQ (Digital Quotient). In a world where technology is fast-impacting individuals’ lives and organizational operations, DQ is becoming more and more important. Here’s everything you need to know about DQ in less than 15 mins: Raising Your Digital Quotient What is Digital Intelligence? Digital Rights Digital Literacy Digital Communication Digital Emotional Intelligence Digital Identity Digital Security Digital Use Digital Safety Digital Transformation starts with DQ. It is the sum of social, emotional […]

CONTENT MARKETING

What It Really Means To Do Content Marketing: 10 Insights From A Content Marketer

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It’s a marathon. It’s never been about who has the brightest ideas. It has always been about stamina and grit. Content marketing is not difficult but it requires diligence and is everything about hard work. It has everything to do with SEO. Content marketing is no longer just about writing up some article. Google’s algorithm, Hummingbird is all about semantics and apparently Google has been teaching its AI, RankBrain how to read. The better RankBrain knows how to read and differentiate between high quality content […]

Adwords Advance Optimization2

Adwords Advanced Optimization – 5 Powerful Search Techniques Revealed

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How do you usually go about Adwords optimization? The standard steps as follows presumable: Campaign settings? Done. Adgroup setup with keywords and ad copy? Done. The basics are all in place which means you can sit back and wait for the revenue to pour in right? Apparently, no. At this stage, you’re actually around 10% done. Adwords is a powerful advertising tool and Google’s audience is humongous. Nevertheless, to think that all it takes to earn revenue online is to understand how to use the […]