MARTECH Marketing Technology

[Infographic] How Technology Is Shaping The Digital World – Trends 2019

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Technology has been shaping the way we do marketing for the past decade, whether it’s smarter search engines, programmatic ad buying or email automation. However, there’s yet more to come. We have now reached the age of artificial intelligence, robotics process automation and hyper personalization. Here are some interesting trends for 2019 we have curated […]

Guest Articles

What Different Generation Do Online?

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People born during different periods result in differences in perspectives, opinions and way of life.  Depending on when a person was born, accessibility to certain things vary accordingly. For instance, people born in the mid 1900s, certainly did not have coloured television, high speed transportation or advanced computers.  On the other hand, children born in […]

Guest Articles

What Is An Algorithm?

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In order to get robots, computer or other electronic gadgets to clean the floor, walk or pick up certain things, a set of commands is needed for them to do exactly what is required. Algorithms are the the step-by-step instructions or conditions that give the so-called robots instructions to perform the task accordingly.   In […]

SEO Search Engine Optimization

5 Enterprise SEO Tips for 2019

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enterprise seo tips

While the fundamentals of SEO and Enterprise SEO are the same, there is a huge difference between doing SEO for a blog, an e-commerce platform or comparison website. Standard SEO checklists that include things such as, completing XML sitemap, meta properties, writing up 1,800 words content articles, image optimization and alt-tags, might work for a […]

Guest Articles

What Is Content Marketing? (Newbie Guide)

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Content Marketing Newbie Guide

Content marketing is very diverse.  There is no definitive definition as to what exactly is content marketing. A simple explanation would be a way of generating and spreading relevant information to targeted viewers who may potentially become consumers in the future. This could be done through various ways – for instance a short note, a […]

Tips & Updates

What is a Data Artist?

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The world is made up of data. Anything you see on your screen is made from code and plus, codes serve as a digital entity’s skeletal structure. Data is important but have you ever asked yourself why data is important? More importantly, do you know what the words and numbers mean before you submit your […]