Digital Transformation

[Infographic] Digital Transformation: From Disrupted to Digital-First Organization

Posted Leave a commentPosted in MARTECH Marketing Technology, Infographics, Team Management & Leadership, Tips & Updates

What it takes to become a digital-first organization? Let’s see some global statistics and survey of IT and Management decision makers. Key Insights: Number of connected IoT endpoints set to top 30 billion in 2020 and reach 80 billion by 2025 37% of organizations have already started integrating and executing a digital-first approach Biggest Obstacles: 39% insufficient funds 36% lack of staff/skills 34% legacy system replacement 33% cultural issues Human Resources: By 2020, there will be 2.7 million job postings for data science and analytics […]

What is App Indexing?

What is App Indexing?

Posted Leave a commentPosted in Tips & Updates

What is App Indexing? What on earth is app indexing? Have you heard about it? Yes? No? Well, don’t worry about it; it’s very simple. App indexing happens when Google deploys spiders to crawl through web pages to hunt for new and updated information. They crawl around the web and retrieves relevant information according to the user’s search query. Think of it as showing people the newest and latest magazine rather than an old, dingy book from 10 years ago! Since information is constantly updated […]

Digital Transformation – A Paradigm Shift For Leaders

Posted Leave a commentPosted in Team Management & Leadership, Tips & Updates

Digital disruption? Doesn’t matter whether you’re a corporate professional, a teacher, a doctor, a stay-home mom, teenager or owner of a local restaurant chain, we can all feel the digital disruption and its impact on even the most mundane of tasks, such as grocery shopping. The rapid growth (and adoption) of technology has changed how societies, communities and families interact, consume media and purchase goods. Market Leaders Crumble Under Digital Disruption The digital transformation challenge is apparently not only faced by small scale businesses, but […]

MARTECH Digital Marketing Catalyst

MARTECH – A Digital Transformation Catalyst?

Posted Leave a commentPosted in MARTECH Marketing Technology, Tips & Updates

What is MARTECH? Is MarTech simply another industry buzzword? Perhaps not. The industry trend, technology advancement and growing adoption says it’s here to stay. Remember, a few years back, us digital markters had this question about content marketing. Is it just another overhyped buzzword? Today, content marketing is stronger than ever. Expect MarTech to be the same and even more. So what is MarTech and how is it different from AdTech? We know AdTech are advertising platforms such as Adwords, Adroll, Tapad and the various […]

[Infographic] Content Marketing Insights 2018

Posted Leave a commentPosted in Content Marketing, Infographics, Tips & Updates

Have you ever asked yourself why digital marketing needs content marketing? Both go hand-in-hand and neither could function without the other. Content marketing is a branch of marketing which markets content. These types of contents are natural, engaging, entertaining and persuading materials to its consumers. Good content is about storytelling and connecting with your customers without hard selling your product to their face. When people search for products, your content needs to answer their queries without the fluff. Let’s take a look at this year’s […]

[Community Update] SEO 360 – EnableMe Knowledge Sharing Session

Posted Leave a commentPosted in Community Update, SEO Search Engine Optimization, Tips & Updates

30 June 2018 – Thank you to everyone, participants and enablers for a great knowledge sharing get-together today. SEO 360, is our 2nd quarterly digital meet-up event this year. We aim to host a free digital marketing event every quarter, as part of our community activity. During the event, our team were split into 4 tables, to share and discuss with participants topics related to SEO. On the Beginners table, we saw discussion ranging from Panda, Penguin, to link graphs, and how RankBrain works. On […]

SEO Machine Learning: RankBrain Myths Debunked

Posted Leave a commentPosted in SEO Search Engine Optimization, Tips & Updates

From Penguin, Panda, Hummingbird, Pigeon to Fred, it seems we SEOs are forever just barely catching up with Google’s algorithm improvements. And along comes RankBrain, the ultimate machine learning (artificial intelligence) that baffles many digital marketers. Ultimately, you cannot optimize for RankBrain via black hat tactics and techniques, but through good ol’ high quality content marketing, and marketing best practices. What We Know About RankBrain. Since it’s launch in 2015, we all know that RankBrain was taught how to read, process language and deduce meaning […]

Seo VS Content Optimization

Know the Difference Between Content Optimization And SEO

Posted Leave a commentPosted in SEO Search Engine Optimization, Tips & Updates

You might have heard the terms Search Engine Optimization and content optimization, but do you know the two are very different concepts despite the fact that both items helps with your website’s search results rank? I’m here to tell you the differences and similarities between the two. After all, knowledge is power. Like and follow us for more:

#TeamEnabler With STEPS Academy

[Community Update] SEO Training With STEPS Academy

Posted Leave a commentPosted in Community Update, SEO Search Engine Optimization, Tips & Updates

Saturday 2 June, 2018, #TeamEnablers visited STEPS Academy and shared cool insights and knowledge about Search Engine Optimization (SEO) and Google’s ever-changing algorithms. One of the topics our guest speaker, Nit, delved into was the first concepts of SEO. The primitive stage of SEO was simple; marketers abused keyword stuffing, excess tagging, and generated spammy backlinks to gain high rankings in the search engine. Fast forwarding to today’s world, SEO has greatly evolved into something better and perhaps, something more complex than we could have […]

digital quotient

The Role of Digital Quotient and Our Digital Future

Posted Leave a commentPosted in Digital Learning, Team Management & Leadership, Tips & Updates

Just last year in 2017, headlines read: “Big data meets Big Brother as China moves to rate its citizens”. Which apparently is about the Chinese government’s plans to launch a Social Credit system by 2020 which would judge the trustworthiness of its 1.3 billion residents. The system itself would be heavily based on technology and reliable internet infrastructure. “People with low ratings will have slower internet speeds; restricted access to restaurants and the removal of the right to travel”, says Rachel Botsman, author of ‘Who […]