seo checklist for content creators 2018

[Infographic] SEO Checklist For The Content Creator 2018

Posted on Leave a commentPosted in Content Marketing, Infographics, SEO Search Engine Optimization, Tips & Updates

Are you a web content creator, writer or blogger? You’ve perhaps discovered that the internet is a very noisy place and writing a good post is no longer enough to get some attention. The challenge is no longer just about writing a good post, but one that is also visible above the noise. While you can run advertisements to drive traffic to your content post, share on social media and send out email newsletters to your subscribers, you might as well get the content article […]

SEO Training at Trinity Roots

[Community Update] SEO Knowledge Transfer With Trinity Roots

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Wednesday 22 March 2018 – Thank you Trinity Roots for having us over to run a SEO knowledge transfer session with your team. A special thank you to Co-founders Kiattipong Sripatipbundit and Jakapol Rugsat for joining the sessions. Topics covered during the session included a brief run through of the development of search engines and SEO over the years from traditional data mapping and human-managed directories. Followed by a deep dive into the core algorithms Panda, Penguin, Hummingbird and Rankbrain. Technical insights into the SEO link […]

[Community Update] Kasetsart University Digital Marketing Knowledge Sharing

Posted on Leave a commentPosted in Community Update, Digital Marketing Thailand, Tips & Updates

22 February 2018 – It is with great privilege to have been invited for an opportunity to share digital marketing knowledge to the student body of Kasetart University Faculty of Social Sciences. Thank you to the faculty, professors and staff for their kind hospitality throughout the seminar. During the event, our digital marketing enablers shared digital marketing insights and knowledge on 3 core topics: 1 – Introduction to Digital Marketing During this session, Patara Patamayothin, shared with the students details about digital marketing channels, touching […]

Techsauce SEO Training

[Community Update] SEO Training With Techsauce Team

Posted on Leave a commentPosted in Community Update, Tips & Updates

30 January 2018 – Thank you Techsauce team for having us over to conduct SEO training for Techsauce’s team. Covering SEO algorithms Panda and Hummingbird on how to improve content marketing and insights on semantics. Panda is one of Google’s core algorithm focusing on content quality. Understanding the history of Panda updates and what content quality means for Google would help content marketers who are also engaged in SEO. Hummingbird is another core algorithm that relates to word cutting, synonyms, antonyms and semantics; another area […]

[Community Update] EnableMe Digital Knowledge Sharing Thailand

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January 27, 2018 – Thank you to all guest speakers and participants who joined us for our very first digital seminar and get-together. We hope to keep in touch and will let you know about any future sessions. Please find your photos here. And download the presentation slides on Customer Journey and CRO Conversion Rate Optimization. It’s a privilege to connect with digital marketers and participants involved in the industry from Orami, GettGo and Thailand Starter Kit.

Surviving Content Shock

Surviving the Age of Content Shock: Content Marketers Challenged

Posted on Leave a commentPosted in Content Marketing, Tips & Updates

Having proven time and again the long term benefits of content marketing for building website traffic, awareness and engagement with users, the practice has quickly earned larger shares of marketing budgets. The practice itself enables companies and brands to leave permanent digital footprints that cumulatively grows overtime. As more and more companies and marketers realize the power of content marketing, over just a short period of time, brands together with their agencies have ramped up content creation at scale. From the standard monthly press release, […]

Star Wars: Epic Case Study of Successful Content Marketing

Posted on Leave a commentPosted in Content Marketing, Tips & Updates

Star Wars. You don’t have to be a sci-fi fan to know Star Wars. But how did the Star Wars franchise become so well-known? How did the epic phrase: “May the force be with you,” become a catch phrase? Fact is, Disney kills it at Content Marketing. Usually when we marketers look for successful content marketing case studies to learn from, we tend to think of products, brands and services, very rarely do we look into the film industry. And out of all films, we […]

SEO 2018

SEO 2018 – Survival of the Fastest (or Not)

Posted on Leave a commentPosted in Digital Marketing Thailand, SEO Search Engine Optimization, Tips & Updates

Every year we see the discussion, is SEO dead? Well from someone who’s been doing it for 10 years, no. SEO is not going anywhere. SEO will change, mutate, evolve as part of the digital transformation that has started to take place worldwide, but SEO is never going to be dead. Why the definitive statement on SEO? Well, it stands for Search Engine Optimization, how to get your website in front of Google, Bing and other search engine users. Consequently, search engines like Google is […]

[Infographic] 2018 Digital Marketing Trends and Statistics

Posted on 2 CommentsPosted in Digital Marketing Thailand, Infographics, Tips & Updates

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial impact in 2018: 20% content marketing 14% big data 14% artificial intelligence Content is still king. Consumers want personalization 74% of customers feel frustrated when website content is not personalized 63% feel highly annoyed by the way brands continue to rely on old-fashion blasting ads 78% […]

Moneyball Sabermetrics

Moneyball Sabermetrics: As a Team Management Philosophy

Posted on Leave a commentPosted in Team Management & Leadership, Tips & Updates

In business and marketing, many of us are probably familiar with the story “Moneyball: The Art of Winning an Unfair Game”. However, the majority of us probably see it from an data analytics and statistics point of view. In other words, the practice of looking into data and statistics to drive a team of misfits to win championships. In fact, there is a lot more to Moneyball than crunch data; it’s about successful leadership and team management practice. When Oakland A’s General Manager Billy Beane […]