Many of us may feel there’s already a lot to have to learn about when it comes to search engine optimization (SEO). And while it can be challenging to get a one-hundred page website to rank, imagine the exponential challenge of trying to get a bulky, gigantic website with more than a few hundred pages, […]
Perhaps if we view change from a different perspective and approach it from a different angle, transformation may not be as daunting as it seems…. TRANSCRIPTION Digital Darwinism and The Concept of Evolution Hi, Nit here. I recently had a conversation, a debate with a fellow digital marketer on the topic of digital transformation. Whether […]
What language challenges does Google BERT, the latest algorithm solves? That would be exactly 7 language nuances as follows: Named Entity Determination Information extraction process that aims to classify unstructured text into categories such as name, location, currency, quantities and time expressions. Textual Entailment Next Sentence Prediction The ability to predict the next sentence from […]
Some interesting content marketing jargons! Some are a mouthful, but you definitely don’t want to miss on the many unique ways to go about content marketing. 1 – Content Shock A phenomenon whereby the audience is basically paralysed by too much content and unable to consume more content. 2 – Cornerstone Content Essential content that […]
An editorial looking at what Death Stranding, the latest game by Hideo Kojima, is trying to tell us about society and social media today.
Every year search engines (namely Google) become more and more sophisticated. From simple conditioning to search and display relevant search results, to use of AI (artificial intelligence) for even more accurate results, to the 2019’s latest Bert NLP algorithm. So what does 2020 have in store for us digital marketers when it comes to the […]
What do you think Transmedia is? Media across multiple platforms? Stories told via various media? Seems like we’re on the right track. Let’s see if we can find out more. What in the World is Transmedia? Transmedia refuses to be put in a box. Just like us! It exists, but it’s only recently that it’s […]
Facebook News is transforming the way news is consumed and distributed, by putting the news all in the palm of your hand.
With year 2020 just around the corner, let’s see what interesting trends and insights aren’t to be missed. We hope you find useful information for preparing your 2020 marketing plan! The top three channels in 2020 Global survey of 499 CMOs and senior marketing executives social media (63% of respondents) the World Wide Web (53%) […]
ROI Driven Marketing enables you to know if Digital Marketing is actually worth your effort and helps your business to reach its revenue goals.