[Infographic] 2018 Digital Marketing Trends and Statistics

Posted on 2 CommentsPosted in Digital Marketing Thailand, Infographics, Tips & Updates

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial impact in 2018: 20% content marketing 14% big data 14% artificial intelligence Content is still king. Consumers want personalization 74% of customers feel frustrated when website content is not personalized 63% feel highly annoyed by the way brands continue to rely on old-fashion blasting ads 78% […]

[Infographic] Digital Transformation: The Role of Digital Quotient DQ

Posted on Leave a commentPosted in Digital Marketing Thailand, Infographics, Team Management & Leadership, Tips & Updates

Many of us are quite familiar with IQ and EQ. But what about DQ (Digital Quotient). In a world where technology is fast-impacting individuals’ lives and organizational operations, DQ is becoming more and more important. Here’s everything you need to know about DQ in less than 15 mins: Raising Your Digital Quotient What is Digital Intelligence? Digital Rights Digital Literacy Digital Communication Digital Emotional Intelligence Digital Identity Digital Security Digital Use Digital Safety Digital Transformation starts with DQ. It is the sum of social, emotional […]

[Infographic] Digital Marketing Key Insights – 2017 End Year Recap

Posted on Leave a commentPosted in Infographics, Tips & Updates

We’re at the last quarter of 2017. With 2017 coming to a close, what can we expect for 2018 in terms of digital marketing trends and innovations? Before we go into trends for 2018, let’s frist take a look at 2017 end year recap. Curated from various sources on global digital marketing stats, you’ll find below our Digital Marketing Key Insights infographic with handpicked statistics for SEO (Search Engine Optimization), Content Marketing, Social Media Marketing, Digital Advertising, Email Marketing and Video Marketing. Hope you find […]

persuasive writing

[Infographic] Persuasive Copy-writing Map

Posted on Leave a commentPosted in Infographics, Tips & Updates

Here’s a quick map for persuasive copy-writing. You either want to write in a way to suggest scarcity, empathize with the reader, show expertise or use some scare tactics. Scarcity: Time-limited offers and a sense of scarcity to provoke higher interest to learn more. Empathy: Show the readers you’ve been in their shoes and really understand their situation Expertise: Show the reader your expertise by providing valid and useful know-h0w Scare Tactic: Fear can be very persuasive