Category: MARTECH Marketing Technology

[Infographic] How Technology Is Shaping The Digital World – Trends 2019

Posted Monlamai VichienwanitchkulLeave a commentPosted in MARTECH Marketing Technology, Infographics, Tips & Updates

Technology has been shaping the way we do marketing for the past decade, whether it’s smarter search engines, programmatic ad buying or email automation. However, there’s yet more to come. We have now reached the age of artificial intelligence, robotics process automation and hyper personalization. Here are some interesting trends for 2019 we have curated and shortlisted. CHATBOT 2% of customer service related work have been using chatbot technology in 2017. This is predicted to increase to up to 25% by 2020. Consequently, 80% of […]

Digital Transformation

[Infographic] Digital Transformation: From Disrupted to Digital-First Organization

Posted Monlamai VichienwanitchkulLeave a commentPosted in MARTECH Marketing Technology, Infographics, Team Management & Leadership, Tips & Updates

What it takes to become a digital-first organization? Let’s see some global statistics and survey of IT and Management decision makers. Key Insights: Number of connected IoT endpoints set to top 30 billion in 2020 and reach 80 billion by 2025 37% of organizations have already started integrating and executing a digital-first approach Biggest Obstacles: 39% insufficient funds 36% lack of staff/skills 34% legacy system replacement 33% cultural issues Human Resources: By 2020, there will be 2.7 million job postings for data science and analytics […]

MARTECH Digital Marketing Catalyst

MARTECH – A Digital Transformation Catalyst?

Posted Monlamai VichienwanitchkulLeave a commentPosted in MARTECH Marketing Technology, Tips & Updates

What is MARTECH? Is MarTech simply another industry buzzword? Perhaps not. The industry trend, technology advancement and growing adoption says it’s here to stay. Remember, a few years back, us digital markters had this question about content marketing. Is it just another overhyped buzzword? Today, content marketing is stronger than ever. Expect MarTech to be the same and even more. So what is MarTech and how is it different from AdTech? We know AdTech are advertising platforms such as Adwords, Adroll, Tapad and the various […]