MARTECH Marketing Technology

You’ve Got Mail. Will Email Marketing Make a Comeback in 2021?

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Email Marketing

The keywords of today’s digital world are: Privacy, Consent, Personalisation, Ad-free, and super-human customer service. These words may very well be the definition of Email Marketing. Since Email Marketing is the very first digital marketing channel, year after year, we find ourselves bracing for its final demise. Yet Email Marketing technologies have only shown to […]

Blogging

When and When Not To Use WordPress?

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Wordpress Content Management System

One of the first things you will have to tackle when transforming your business to online is having a website. For many cases today, it’s not even a question of transforming to online, but it’s a given to have a website as soon as you start a business – whether it’s sole proprietorship such as […]