Enabler Space

What is Conversion Rate Optimization?

Compel your site visitors to take certain actions like subscribing, calling the business or leaving their information. The more visitors taking action – the higher you conversion rate is. In essence – Conversion Rate Optimization or CRO is the practice of testing out different styles of output to get to the best performing outcome. For a website – this could mean moving or changing the color of your Call-to-Action button. For an ad-copy this could mean testing out different writing styles. Depending on your desired outcome – you will want to measure results using different indicators.

A/B and Multivariate Tests

To test out which version is working best – you can perform an A/B test or a multivariate test. A/B tests are performed by singling out 1 variable and keeping everything else constant. It is suitable for testing out one thing at a time and for pin-pointing very specific detail on how to improve your conversion rate.

Multivariate test is performed when you have more than 1 variable to test out. It does not provide highly specific improvements but will give you the overview of test results. Based on the results – you can then choose which version to keep as your main version and optimize further.

Our Enablers understand that building traffic is not enough – it is also crucial to get those traffic to convert into customers. Let us help optimize conversion rate for your campaigns and websites to grow your business!

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