[Infographic] 2018 Digital Marketing Trends and Statistics

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics.

Digital marketign trends 2018

Smart insights global survey: marketing activities that you think will make the largest commercial impact in 2018:

  • 20% content marketing
  • 14% big data
  • 14% artificial intelligence

Content is still king.

Consumers want personalization

  • 74% of customers feel frustrated when website content is not personalized
  • 63% feel highly annoyed by the way brands continue to rely on old-fashion blasting ads
  • 78% think more positively of a brand if it gave them content that was valuable, interesting and relevant
  • 59% of customers say that personalization influences their shopping decision
  • 77% of consumers have chosen, or paid more for a brand that provides personalized experience
  • 78% of consumers will only engage offers if they have been personalized to their previous engagements

Quantitative marketing goes mainstream

  • Annual demand for data scientist, data developer and data engineers will reach nearly 700,000 openings by 2020.
  • By 2020, the number of jobs for all US data professionals will increase by 364,000 openings to 2,720,000 according to IBM

Moment of truth: which does your organization truly need: Is it data scientists or marketing quants?

Machine learning sets the stage to replace manual ad optimization

  • 72% of business leaders termed AI as the “Business Advantage”
  • 58% of enterprise business executives are already using predictive analytic in their organizations
  • 2025 the AI market will surpass $100 billion
  • 2020 85% of customer interactions will be managed without a human

source: smartinsights, entrepreneur, infosys, marketo, rapt media, business2community, forrester, forbes, pwc, idc futurescapes, constellation research, narrative science