[Infographic] Persuasive Copy-writing Map

persuasive writing

Here’s a quick map for persuasive copy-writing. You either want to write in a way to suggest scarcity, empathize with the reader, show expertise or use some scare tactics.

Scarcity: Time-limited offers and a sense of scarcity to provoke higher interest to learn more.

Empathy: Show the readers you’ve been in their shoes and really understand their situation

Expertise: Show the reader your expertise by providing valid and useful know-h0w

Scare Tactic: Fear can be very persuasive

copywriting infographic