Here’s a quick map for persuasive copy-writing. You either want to write in a way to suggest scarcity, empathize with the reader, show expertise or use some scare tactics.
Scarcity: Time-limited offers and a sense of scarcity to provoke higher interest to learn more.
Empathy: Show the readers you’ve been in their shoes and really understand their situation
Expertise: Show the reader your expertise by providing valid and useful know-h0w
Scare Tactic: Fear can be very persuasive