[Infographic] Content Marketing Insights 2018

Posted Leave a commentPosted in Content Marketing, Infographics, Tips & Updates

Have you ever asked yourself why digital marketing needs content marketing? Both go hand-in-hand and neither could function without the other. Content marketing is a branch of marketing which markets content. These types of contents are natural, engaging, entertaining and persuading materials to its consumers. Good content is about storytelling and connecting with your customers without hard selling your product to their face. When people search for products, your content needs to answer their queries without the fluff. Let’s take a look at this year’s […]

CONTENT MARKETING

What It Really Means To Do Content Marketing: 10 Insights From A Content Marketer

Posted Leave a commentPosted in Content Marketing, SEO Search Engine Optimization, Tips & Updates

It’s a marathon. It’s never been about who has the brightest ideas. It has always been about stamina and grit. Content marketing is not difficult but it requires diligence and is everything about hard work. It has everything to do with SEO. Content marketing is no longer just about writing up some article. Google’s algorithm, Hummingbird is all about semantics and apparently Google has been teaching its AI, RankBrain how to read. The better RankBrain knows how to read and differentiate between high quality content […]