Machine learning and AI (Artificial Intelligence) is changing how we do digital marketing on all fronts. And that includes content marketing. Content, at its root is still a science with specific structure that defines how the language is used and words combined to form meanings. Anything with a structure can be taught to an AI. […]
What makes a content piece really pop? The internet is a noisy world. What does it take for a content piece to really be heard above the noise. As the internet gets more crowded, the key to successful content marketing is non other than truly quality content. Putting SEO aside for a moment, when we […]
User generated content, created by the people for the people. It gives power to the people, and also empowers businesses and brands.
Let’s see what the numbers say about digital marketing as 2020 comes to a close and 2021 begins. The State of Digital 2020 – 2021 Content Marketing The average consumer attention span is 8 seconds. The average visitor reads 28 percent of a web page content. 88 percent of visitors spend more time on websites […]
One of the first things you will have to tackle when transforming your business to online is having a website. For many cases today, it’s not even a question of transforming to online, but it’s a given to have a website as soon as you start a business – whether it’s sole proprietorship such as […]
How Covid-19 Re-shuffled The Marketing World. The world of marketing, technology and digital has been re-shuffled, turned upside down and shaken. Many of us marketers and technologist might have at first thought this to be temporary. Apparently, this re-shuffling is permanent. The topic for discussion today should be about the RISE of the NEW ways […]
Incorporating pillars and clusters into your content strategy will help boost your SERP and grant visitors a much more user-friendly experience.
Learn how to gather the information you need to calculate your Content Marketing ROI and improve your digital marketing strategy.
Some interesting content marketing jargons! Some are a mouthful, but you definitely don’t want to miss on the many unique ways to go about content marketing. 1 – Content Shock A phenomenon whereby the audience is basically paralysed by too much content and unable to consume more content. 2 – Cornerstone Content Essential content that […]
An editorial looking at what Death Stranding, the latest game by Hideo Kojima, is trying to tell us about society and social media today.