Surviving Content Shock

Surviving the Age of Content Shock: Content Marketers Challenged

Posted on Leave a commentPosted in Content Marketing, Tips & Updates

Having proven time and again the long term benefits of content marketing for building website traffic, awareness and engagement with users, the practice has quickly earned larger shares of marketing budgets. The practice itself enables companies and brands to leave permanent digital footprints that cumulatively grows overtime. As more and more companies and marketers realize the power of content marketing, over just a short period of time, brands together with their agencies have ramped up content creation at scale. From the standard monthly press release, […]

Star Wars: Epic Case Study of Successful Content Marketing

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Star Wars. You don’t have to be a sci-fi fan to know Star Wars. But how did the Star Wars franchise become so well-known? How did the epic phrase: “May the force be with you,” become a catch phrase? Fact is, Disney kills it at Content Marketing. Usually when we marketers look for successful content marketing case studies to learn from, we tend to think of products, brands and services, very rarely do we look into the film industry. And out of all films, we […]

[Infographic] 2018 Digital Marketing Trends and Statistics

Posted on 2 CommentsPosted in Digital Marketing Thailand, Infographics, Tips & Updates

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial impact in 2018: 20% content marketing 14% big data 14% artificial intelligence Content is still king. Consumers want personalization 74% of customers feel frustrated when website content is not personalized 63% feel highly annoyed by the way brands continue to rely on old-fashion blasting ads 78% […]

CONTENT MARKETING

What It Really Means To Do Content Marketing: 10 Insights From A Content Marketer

Posted on Leave a commentPosted in Content Marketing, SEO Search Engine Optimization, Tips & Updates

It’s a marathon. It’s never been about who has the brightest ideas. It has always been about stamina and grit. Content marketing is not difficult but it requires diligence and is everything about hard work. It has everything to do with SEO. Content marketing is no longer just about writing up some article. Google’s algorithm, Hummingbird is all about semantics and apparently Google has been teaching its AI, RankBrain how to read. The better RankBrain knows how to read and differentiate between high quality content […]

[Infographic] Digital Marketing Key Insights – 2017 End Year Recap

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We’re at the last quarter of 2017. With 2017 coming to a close, what can we expect for 2018 in terms of digital marketing trends and innovations? Before we go into trends for 2018, let’s frist take a look at 2017 end year recap. Curated from various sources on global digital marketing stats, you’ll find below our Digital Marketing Key Insights infographic with handpicked statistics for SEO (Search Engine Optimization), Content Marketing, Social Media Marketing, Digital Advertising, Email Marketing and Video Marketing. Hope you find […]

Coca Cola content marketing excellence

Learning From Coca Cola: A Holistic Approach To Content Marketing

Posted on Leave a commentPosted in Content Marketing, Tips & Updates

Content Marketing has been a buzzword for several years now on a global scale, and it would seem like everyone wants to jump on the bandwagon to do some content marketing. This is then what follows: you write up a few articles, post it on Facebook along with some nice images and wait for the traffic to start coming in. Slowly, you begin to realize, there is something perhaps very wrong, because traffic just isn’t picking up. Maybe, you decide, it has to do with […]

persuasive writing

[Infographic] Persuasive Copy-writing Map

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Here’s a quick map for persuasive copy-writing. You either want to write in a way to suggest scarcity, empathize with the reader, show expertise or use some scare tactics. Scarcity: Time-limited offers and a sense of scarcity to provoke higher interest to learn more. Empathy: Show the readers you’ve been in their shoes and really understand their situation Expertise: Show the reader your expertise by providing valid and useful know-h0w Scare Tactic: Fear can be very persuasive