[Infographic] Content Marketing Insights 2018

Posted Leave a commentPosted in Content Marketing, Infographics, Tips & Updates

Have you ever asked yourself why digital marketing needs content marketing? Both go hand-in-hand and neither could function without the other. Content marketing is a branch of marketing which markets content. These types of contents are natural, engaging, entertaining and persuading materials to its consumers. Good content is about storytelling and connecting with your customers without hard selling your product to their face. When people search for products, your content needs to answer their queries without the fluff. Let’s take a look at this year’s […]

Digital Marketing

10 Reasons Why Digital Marketing Is Your Best Friend

Posted Leave a commentPosted in Digital Learning, Content Marketing, Digital Marketing Thailand

Have you ever asked yourself why you need digital marketing? Does the idea of going digital scare you? Whatever your reasoning is, digital marketing is a must-have tool to help you pave your way to brand success. You should jump on the bandwagon not because everyone’s doing it but do it for yourself and watch it bloom into something beautiful. Listen, when I first started digital marketing, I thought it was pointless. My initial thought was, “How on Earth am I going to compete with […]

Seo VS Content Optimization

Know the Difference Between Content Optimization And SEO

Posted Leave a commentPosted in SEO Search Engine Optimization, Tips & Updates

You might have heard the terms Search Engine Optimization and content optimization, but do you know the two are very different concepts despite the fact that both items helps with your website’s search results rank? I’m here to tell you the differences and similarities between the two. After all, knowledge is power. Like and follow us for more:

video marketing infographic header

[Infographic] The State of Video Marketing 2018 – Thailand and Beyond

Posted 1 CommentPosted in Content Marketing, Infographics, Tips & Updates

Video is a big thing in Thailand, whether it’s Facebook videos, Youtube, Vimeo or TV streaming. In fact video content is quickly becoming the number 1 type of content being consumed online. If your marketing plan for 2018 does not include video, it’s high time to jump on-board. Here are some quick facts to get you started. The State of Video Marketing 2018: 78% of people watch online videos every week. 55% of people view online videos every day. By 2019, global consumer Internet video […]

Surviving Content Shock

Surviving the Age of Content Shock: Content Marketers Challenged

Posted Leave a commentPosted in Content Marketing, Tips & Updates

Having proven time and again the long term benefits of content marketing for building website traffic, awareness and engagement with users, the practice has quickly earned larger shares of marketing budgets. The practice itself enables companies and brands to leave permanent digital footprints that cumulatively grows overtime. As more and more companies and marketers realize the power of content marketing, over just a short period of time, brands together with their agencies have ramped up content creation at scale. From the standard monthly press release, […]

Star Wars: Epic Case Study of Successful Content Marketing

Posted Leave a commentPosted in Content Marketing, Tips & Updates

Star Wars. You don’t have to be a sci-fi fan to know Star Wars. But how did the Star Wars franchise become so well-known? How did the epic phrase: “May the force be with you,” become a catch phrase? Fact is, Disney kills it at Content Marketing. Usually when we marketers look for successful content marketing case studies to learn from, we tend to think of products, brands and services, very rarely do we look into the film industry. And out of all films, we […]

[Infographic] 2018 Digital Marketing Trends and Statistics

Posted 2 CommentsPosted in Digital Marketing Thailand, Infographics, Tips & Updates

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial impact in 2018: 20% content marketing 14% big data 14% artificial intelligence Content is still king. Consumers want personalization 74% of customers feel frustrated when website content is not personalized 63% feel highly annoyed by the way brands continue to rely on old-fashion blasting ads 78% […]

CONTENT MARKETING

What It Really Means To Do Content Marketing: 10 Insights From A Content Marketer

Posted Leave a commentPosted in Content Marketing, SEO Search Engine Optimization, Tips & Updates

It’s a marathon. It’s never been about who has the brightest ideas. It has always been about stamina and grit. Content marketing is not difficult but it requires diligence and is everything about hard work. It has everything to do with SEO. Content marketing is no longer just about writing up some article. Google’s algorithm, Hummingbird is all about semantics and apparently Google has been teaching its AI, RankBrain how to read. The better RankBrain knows how to read and differentiate between high quality content […]

[Infographic] Digital Marketing Key Insights – 2017 End Year Recap

Posted Leave a commentPosted in Infographics, Tips & Updates

We’re at the last quarter of 2017. With 2017 coming to a close, what can we expect for 2018 in terms of digital marketing trends and innovations? Before we go into trends for 2018, let’s frist take a look at 2017 end year recap. Curated from various sources on global digital marketing stats, you’ll find below our Digital Marketing Key Insights infographic with handpicked statistics for SEO (Search Engine Optimization), Content Marketing, Social Media Marketing, Digital Advertising, Email Marketing and Video Marketing. Hope you find […]

Coca Cola content marketing excellence

Learning From Coca Cola: A Holistic Approach To Content Marketing

Posted Leave a commentPosted in Content Marketing, Tips & Updates

Content Marketing has been a buzzword for several years now on a global scale, and it would seem like everyone wants to jump on the bandwagon to do some content marketing. This is then what follows: you write up a few articles, post it on Facebook along with some nice images and wait for the traffic to start coming in. Slowly, you begin to realize, there is something perhaps very wrong, because traffic just isn’t picking up. Maybe, you decide, it has to do with […]