Content Marketing

The Anatomy of a Great Content

Posted on
Anatomy of Great Content

What makes a content piece really pop? The internet is a noisy world. What does it take for a content piece to really be heard above the noise. As the internet gets more crowded, the key to successful content marketing is non other than truly quality content. Putting SEO aside for a moment, when we […]

Infographics

[Infographic] Persuasive Copy-writing Map

Posted on
persuasive writing

Here’s a quick map for persuasive copy-writing. You either want to write in a way to suggest scarcity, empathize with the reader, show expertise or use some scare tactics. Scarcity: Time-limited offers and a sense of scarcity to provoke higher interest to learn more. Empathy: Show the readers you’ve been in their shoes and really […]