Content Marketing

The Anatomy of a Great Content

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Anatomy of Great Content

What makes a content piece really pop? The internet is a noisy world. What does it take for a content piece to really be heard above the noise. As the internet gets more crowded, the key to successful content marketing is non other than truly quality content. Putting SEO aside for a moment, when we […]

Content Marketing

Getting Rid of Writer’s Block

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getting rid of writers block

Writer’s block, the bane of every aspiring and even established writer, has plagued writers since the dawn of writing. It’s even affected this writer on this article and made it a day later than I had planned to get it posted.  What is writer’s block? Have you ever sat down to get started on a […]

Infographics

[Infographic] Persuasive Copy-writing Map

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persuasive writing

Here’s a quick map for persuasive copy-writing. You either want to write in a way to suggest scarcity, empathize with the reader, show expertise or use some scare tactics. Scarcity: Time-limited offers and a sense of scarcity to provoke higher interest to learn more. Empathy: Show the readers you’ve been in their shoes and really […]