persuasive writing

[Infographic] Persuasive Copy-writing Map

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Here’s a quick map for persuasive copy-writing. You either want to write in a way to suggest scarcity, empathize with the reader, show expertise or use some scare tactics. Scarcity: Time-limited offers and a sense of scarcity to provoke higher interest to learn more. Empathy: Show the readers you’ve been in their shoes and really understand their situation Expertise: Show the reader your expertise by providing valid and useful know-h0w Scare Tactic: Fear can be very persuasive