What language challenges does Google BERT, the latest algorithm solves? That would be exactly 7 language nuances as follows: Named Entity Determination The information extraction process that aims to classify unstructured text into categories such as name, location, currency, quantities and time expressions. Textual Entailment Next Sentence Prediction The ability to predict the next sentence […]
From Penguin, Panda, Hummingbird, Pigeon to Fred, it seems we SEOs are forever just barely catching up with Google’s algorithm improvements. And along comes RankBrain, the ultimate machine learning (artificial intelligence) that baffles many digital marketers. Ultimately, you cannot optimize for RankBrain via black hat tactics and techniques, but through good ol’ high quality content […]
You might have heard the terms Search Engine Optimization and content optimization, but do you know the two are very different concepts despite the fact that both items helps with your website’s search results rank? I’m here to tell you the differences and similarities between the two. After all, knowledge is power.
Saturday 2 June, 2018, #TeamEnablers visited STEPS Academy and shared cool insights and knowledge about Search Engine Optimization (SEO) and Google’s ever-changing algorithms. One of the topics our guest speaker, Nit, delved into was the first concepts of SEO. The primitive stage of SEO was simple; marketers abused keyword stuffing, excess tagging, and generated spammy […]
Every year we see the discussion, is SEO dead? Well from someone who’s been doing it for 10 years, no. SEO is not going anywhere. SEO will change, mutate, evolve as part of the digital transformation that has started to take place worldwide, but SEO is never going to be dead. Why the definitive statement […]
The term SEO (Search Engine Optimization) is used quite casually by individuals and companies of all sizes. In a way, it has become a bit like a digital marketing slang. Why did we say slang? SEO is implemented quite differently for various type of businesses and scale. In other words, doing SEO for a 10-page […]