Learning From Coca Cola: A Holistic Approach To Content Marketing
Content Marketing has been a buzzword for several years now on a global scale, and it would seem like everyone wants to jump on the bandwagon to do some content marketing. This is then what follows: you write up a few articles, post it on Facebook along with some nice images and wait for the traffic to start coming in. Slowly, you begin to realize, there is something perhaps very wrong, because traffic just isn’t picking up. Maybe, you decide, it has to do with […]