Perhaps the time has come to truly understand the emerging generation: Generation Alpha. A generation of children who have been born into a world of technology, introduced to the iPad at a very early age – children who know not a world without internet, and most interestingly, children who are growing up in the age […]
With Covid-19 wreaking havoc and leaving a wake of disaster in its path, many of us find ourselves having to improvise and drastically change our perspectives and behaviour over the past year. While the forced shift in how we humans see the world, whether it has to do with relationships, society, our role in nature […]
In a recession, product marketing is often the first thing to go. But actually, you can survive and thrive if you continue to market.
Online shopping behavior changes as the world changes. Find out what some of the factors are that contribute to its evolution.
Viral marketing is when customers spread information and news about their favorite products and services. What’s the psychology behind it?
A buyer persona helps digital marketers understand their target customer’s preferences and behavior as they interact with businesses.
Brands and business owners must innovate and be creative as they prepare to market and sell their products or services during the New Normal.
Digital disruption is here and moving faster than ever. Find out what it is so you can plan and strategize for your digital transformation.
Want your content to go “viral”? Follow these STEPPS and watch as everything you create spreads quickly across the internet.
People born during different periods result in differences in perspectives, opinions and way of life. Depending on when a person was born, accessibility to certain things vary accordingly. For instance, people born in the mid 1900s, certainly did not have coloured television, high speed transportation or advanced computers. On the other hand, children born in […]