The title of this post says it all! We’ve heard quite a lot about cross-channel marketing, but what about cross-channel advertising? There’s a lot more to digital advertising that the ability to use the tools and available features. Advertising, in the end is marketing and if you were to take a holistic view of the entire prospecting and customer journey, you can see that there is a lot of untapped opportunities. In this post, we’re going to be focusing mainly on Facebook advertising, and how […]