The way we do digital marketing has definitely changed in 2020. The way consumer browse, select and spend on products and services has been disrupted and replaced with new norms. A lot of us went from ‘window shopping’ to ‘screen shopping’. Let’s take a look at what the numbers has to say for digital marketing […]
Essentially, online shopping is social commerce. The big question is, “why should you care about it in 2021?”
The various types of data analysis all have their uses. Let’s take a quick look at the main ones to better understand which are good for you.
In an ever evolving world of business and marketing, AR Advertising is the latest trend that looks to be staying on for decades to come.
Sales and promotions aren’t the only holiday marketing ideas for you to gain revenue, customers, and market share.
User generated content, created by the people for the people. It gives power to the people, and also empowers businesses and brands.
2020 has been a year filled with uncertainty and as digital marketers, we find ourselves having to improvise, adapt and be nimble on our feet to survive. Instead of mapping out the year plan for marketing’s key messages, channel strategy and so on and so forth, many of us find ourselves pivoting between ad hoc […]
Taking a look at how some businesses adapted to changing consumer behavior during the Covid-19 pandemic and achieved digital marketing success.
How Covid-19 Re-shuffled The Marketing World. The world of marketing, technology and digital has been re-shuffled, turned upside down and shaken. Many of us marketers and technologist might have at first thought this to be temporary. Apparently, this re-shuffling is permanent. The topic for discussion today should be about the RISE of the NEW ways […]
Brands and business owners must innovate and be creative as they prepare to market and sell their products or services during the New Normal.