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[Infographic] Digital Marketing 2021 – Insights and Key Takeaways

The way we do digital marketing has definitely changed in 2020. The way consumer browse, select and spend on products and services has been disrupted and replaced with new norms.

A lot of us went from ‘window shopping’ to ‘screen shopping’.

Let’s take a look at what the numbers has to say for digital marketing in 2021. A list of curated insights and key takeaways:

Digital Marketing in 2021 – Insights and Key Takeaways

Email Marketing

  • User controlled interactive images and product carousels.
  • Marketers are sending 27% more emails than they did pre-coronavirus.
  • Personalised subject lines generate 50% higher open rates.

SEO

  • 30% of Google searches from a mobile device include a location.
  • 60% of all Google searches are done through a mobile device.
  • The cut off load time for a mobile device is 5 seconds.

Data and Web Analytics

  • IT and Data security spending grew 2.4% from 120.934m USD in 2019 to 123,813m in 2020.
  • Importance of BI and data in 2020. 2,259 industry professionals surveyed to rank the importance of the following from 1 to 10. 10 being very important.
    • 7.3 – DQ Management
    • 7.1 – Data Visualization
    • 7.0 – Establish Data Driven Culture
    • 6.9 – Data Governance
    • 6.7 – Self Service Analytics
    • 5.0 – Analytics Team / Data Labs

Content Marketing

  • The average blog post is 1,142 words long.
  • WordPress users produce about 70 million new posts and 77 million new comments each month.
  • 85% of adults consume content on multiple devices at the same time.

Source: convinceandconvert.com | medium.com | thinkwithgoogle.com | wordstream.com | gartner.com | bi-survey.com | hubspot.com | oberlo.com

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