How Online Shopping Behavior is Changing in 2020
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Online shopping behavior changes as the world changes. Find out what some of the factors are that contribute to its evolution.
Tag: digital marketing trends
Viral Marketing – The Psychology Behind Why Things Catch On
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Viral marketing is when customers spread information and news about their favorite products and services. What’s the psychology behind it?
Digital Marketing Trends 2021 – Predictions and Speculations
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2020 has been a year filled with uncertainty and as digital marketers, we find ourselves having to improvise, adapt and be nimble on our feet to survive. Instead of mapping out the year plan for marketing’s key messages, channel strategy and so on and so forth, many of us find ourselves pivoting between ad hoc […]
Getting Rid of Vanity Metrics
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Vanity metrics aren’t always easy to identify, but it’s important to know what they are and how to avoid falling into their trap.
What’s a Buyer Persona?
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A buyer persona helps digital marketers understand their target customer’s preferences and behavior as they interact with businesses.
Why Bother with Backlinks?
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Understand why backlinks are still an important ranking factor for SERPs and why you should focus on their quality not quantity.
Face Masks: New Normal Necessity Meets Fashion
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Face masks are bursting onto the fashion scene as individuals and businesses find ways to capitalize on the necessities of a new normal.
What brands should prepare for the New Normal
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Brands and business owners must innovate and be creative as they prepare to market and sell their products or services during the New Normal.
Is Video SEO Really a Thing?
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Though it’s still underused, video SEO can be a powerful tool in your content repertoire and contribute to your overall SEO score for your site.
Digital Disruption – Fast-Tracked by Lockdowns and Quarantines
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Digital disruption is here and moving faster than ever. Find out what it is so you can plan and strategize for your digital transformation.