One of the first things you will have to tackle when transforming your business to online is having a website. For many cases today, it’s not even a question of transforming to online, but it’s a given to have a website as soon as you start a business – whether it’s sole proprietorship such as […]
One important part of doing SEO right is having your meta tags and other SEO tags set-up. This is essentially one of the very first things you should be doing. Consequently, there’s always that question of, but how many tags are there and which tags should you be setting up. Well, there’s a vast number […]
Understand why backlinks are still an important ranking factor for SERPs and why you should focus on their quality not quantity.
Though it’s still underused, video SEO can be a powerful tool in your content repertoire and contribute to your overall SEO score for your site.
We’re all inside nowadays, but we’re not stuck. Here are some productive ways to stay positive during this period of isolation.
What language challenges does Google BERT, the latest algorithm solves? That would be exactly 7 language nuances as follows: Named Entity Determination The information extraction process that aims to classify unstructured text into categories such as name, location, currency, quantities and time expressions. Textual Entailment Next Sentence Prediction The ability to predict the next sentence […]
In this video our Deputy Head of Operations shares his take on a frequently asked search engine optimization question: Between content and technical SEO, which should we focus more on to help with rankings?
SEO (Search Engine Optimization) is a never-ending game of cat-and-mouse. Just when you think you got the hang of how best to optimize your website and content in order to rank, something new comes up and you have no choice but to simply run faster to catch up with the game. With the fast growth […]
While the fundamentals of SEO and Enterprise SEO are the same, there is a huge difference between doing SEO for a blog, an e-commerce platform or comparison website. Standard SEO checklists that include things such as, completing XML sitemap, meta properties, writing up 1,800 words content articles, image optimization and alt-tags, might work for a […]
Today everyone has internet connection and are on Youtube, Facebook, Instagram and other websites that offer access to news, current events or to watch online videos. Hence, for the modern marketers, creating pictures, photographs, videos and other digital medium and broadcasting them through websites like Facebook and Youtube is an effective way to reach audiences […]