Content Marketing – Is AI-powered The Key to Hyper-Personalisation?
Machine learning and AI (Artificial Intelligence) is changing how we do digital marketing on all fronts. And that includes content marketing. Content, […]
Category: Tips & Updates ( Page 2 )
Another SEO Attack – Getting More Technical
Web Reputation Bleed In a previous post, we shared a case study of our own website getting hit by a link farm. […]
The Anatomy of a Great Content
What makes a content piece really pop? The internet is a noisy world. What does it take for a content piece to […]
Hit by A Link Farm – Own Case Study and How to Troubleshoot
So we’ve been hit by a link farm. And yes, even digital marketing service companies and agencies are not immune. As long […]
When The Cookie Crumbles – Enters The Privacy-Centric Digital Marketing Era
It really was only a matter of time before the cookie crumbles. For those of us who have been digital marketers the […]
You’ve Got Mail. Will Email Marketing Make a Comeback in 2021?
The keywords of today’s digital world are: Privacy, Consent, Personalisation, Ad-free, and super-human customer service. These words may very well be the […]
[Infographic] Digital Marketing 2021 – Insights and Key Takeaways
The way we do digital marketing has definitely changed in 2020. The way consumer browse, select and spend on products and services […]
The Ins and Outs of Social Commerce in 2021
Essentially, online shopping is social commerce. The big question is, “why should you care about it in 2021?”
SEO: What Exactly is Google’s Needs Met Rating?
Google’s Needs Met Rating ensures that the search engine continues to provide it’s users with the query results that match their needs.
Understanding the Different Types of Data Analysis
The various types of data analysis all have their uses. Let’s take a quick look at the main ones to better understand which are good for you.