Do you find yourself wondering what to do with the 2020 marketing plan that you have so very carefully crafted at the end of 2019? Has the list of activities you’ve placed under the must-do list become obsolete? Maybe influencer marketing, activation campaigns or activities to boost social currency was in your must-complete 2020 list. […]
MarTech gives businesses various methods to reach and engage with their target consumers by providing them with tools to gain marketing independence.
Technology has been shaping the way we do marketing for the past decade, whether it’s smarter search engines, programmatic ad buying or email automation. However, there’s yet more to come. We have now reached the age of artificial intelligence, robotics process automation and hyper personalization. Here are some interesting trends for 2019 we have curated […]
Progressive Web Apps (PWA) might be a game-changer for businesses. Okay, that’s cool, but that’s so special about it? Do companies need to invest in developing an app? Are customers required to install an app? Nope. PWA works differently than a native app; websites implemented with the code allow sites to operate identically to a […]
What is MARTECH? Last Updated: August 2020 Is MarTech simply another industry buzzword? Perhaps not. The industry trend, technology advancement and growing adoption says it’s here to stay. Remember, a few years back, us digital markters had this question about content marketing. Is it just another overhyped buzzword? Today, content marketing is stronger than ever. […]