Think digital marketing, think social media. Let’s take a look at a few of the rising social media channels.
Vanity metrics aren’t always easy to identify, but it’s important to know what they are and how to avoid falling into their trap.
A buyer persona helps digital marketers understand their target customer’s preferences and behavior as they interact with businesses.
Do you find yourself wondering what to do with the 2020 marketing plan that you have so very carefully crafted at the end of 2019? Has the list of activities you’ve placed under the must-do list become obsolete? Maybe influencer marketing, activation campaigns or activities to boost social currency was in your must-complete 2020 list. […]
How Covid-19 Re-shuffled The Marketing World. The world of marketing, technology and digital has been re-shuffled, turned upside down and shaken. Many of us marketers and technologist might have at first thought this to be temporary. Apparently, this re-shuffling is permanent. The topic for discussion today should be about the RISE of the NEW ways […]
Understand why backlinks are still an important ranking factor for SERPs and why you should focus on their quality not quantity.
Before we dig in to our subject, have you ever wondered why when you send a message to some Facebook page or any other online stores that they reply so quickly? Not only that but the responses are usually long and detailed. Yes, these are called “chatbots”. Businesses with a Facebook page, website, or an […]
The month of June was a chance for businesses and brands to show their support for the Pride Movement as well as give back with Pride Month products.
We are now in the digital era, and one of the many things that have transformed is marketing. Online media has – what some would say – way more features than traditional media. While some are easy to understand – others can be elusive and complex. Because nowadays everyone has access to the internet, as […]
Incorporating pillars and clusters into your content strategy will help boost your SERP and grant visitors a much more user-friendly experience.