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[Infographic] How Covid-19 Changed the Online World

2021 Numbers and Trends – Digital Marketing

It’s been well over a year since Covid-19 has turned the world upside down. How has the coronavirus pandemic changed the online world and digital marketing? Let’s take a look at some trends and statistics for 2021.

1 – Key Challenges

  • Generating Qualified Leads
  • Creating Engaging Content
  • Privacy and Data Sharing Compliance
  • Establishing Omni-Channel Strategy
  • Keeping Up With Search Algorithms

2 – The Digital Triopoly

  • Amazon grew its advertising business by 52.5%
  • Google saw a slight decline in advertising share from 31.6% to 28.9%.
  • Facebook saw a slight increase in advertising share from 23.6% to 25.2%.

3 – Digital Real-time Payment

  • The coronavirus pandemic accelerated consumers’ adoption of real-time payment options by 41%.
  • What is real-time payment? Real-time payment refers to digital wallet options that allow consumers to make contactless payments quickly and electronically.

4 – Online Presence

  • 40% of the top 10 million sites on the web is powered by WordPress
  • Amazon Web Service (AWS) is now the world’s largest hosting company with 47.8% market share.
  • Online sales is now higher from traditional retail sales.

Source: kameleoon.com | pewresearch.org | roirevolution.com | visualoak.com

Research, curated and presented by Enabler Space

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