Do you find yourself wondering what to do with the 2020 marketing plan that you have so very carefully crafted at the end of 2019? Has the list of activities you’ve placed under the must-do list become obsolete? Maybe influencer marketing, activation campaigns or activities to boost social currency was in your must-complete 2020 list. […]
MarTech gives businesses various methods to reach and engage with their target consumers by providing them with tools to gain marketing independence.
Technology has been shaping the way we do marketing for the past decade, whether it’s smarter search engines, programmatic ad buying or email automation. However, there’s yet more to come. We have now reached the age of artificial intelligence, robotics process automation and hyper personalization. Here are some interesting trends for 2019 we have curated […]
Progressive Web Apps (PWA) might be a game-changer for businesses. Okay, that’s cool, but that’s so special about it? Do companies need to invest in developing an app? Are customers required to install an app? Nope. PWA works differently than a native app; websites implemented with the code allow sites to operate identically to a […]
What it takes to become a digital-first organization? Let’s see some global statistics and survey of IT and Management decision makers. Key Insights: Number of connected IoT endpoints set to top 30 billion in 2020 and reach 80 billion by 2025 37% of organizations have already started integrating and executing a digital-first approach Biggest Obstacles: […]