MARTECH Marketing Technology

[Infographic] Digital Transformation: From Disrupted to Digital-First Organization

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Digital Transformation

What it takes to become a digital-first organization? Let’s see some global statistics and survey of IT and Management decision makers. Key Insights: Number of connected IoT endpoints set to top 30 billion in 2020 and reach 80 billion by 2025 37% of organizations have already started integrating and executing a digital-first approach Biggest Obstacles: […]

Tips & Updates

What is App Indexing?

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What is App Indexing?

What is App Indexing? What on earth is app indexing? Have you heard about it? Yes? No? Well, don’t worry about it; it’s very simple. App indexing happens when Google deploys spiders to crawl through web pages to hunt for new and updated information. They crawl around the web and retrieves relevant information according to […]

Content Marketing

[Infographic] Content Marketing Insights 2018

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Have you ever asked yourself why digital marketing needs content marketing? Both go hand-in-hand and neither could function without the other. Content marketing is a branch of marketing which markets content. These types of contents are natural, engaging, entertaining and persuading materials to its consumers. Good content is about storytelling and connecting with your customers […]

SEO Search Engine Optimization

SEO Machine Learning: RankBrain Myths Debunked

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From Penguin, Panda, Hummingbird, Pigeon to Fred, it seems we SEOs are forever just barely catching up with Google’s algorithm improvements. And along comes RankBrain, the ultimate machine learning (artificial intelligence) that baffles many digital marketers. Ultimately, you cannot optimize for RankBrain via black hat tactics and techniques, but through good ol’ high quality content […]