6 Hit points for content strategies you should have

6 Hit points for content strategies

In this time when everyone creating new content daily to serve on their channels, causing content overload today and with such a variety of information to consume, what would make yours stand out of the crowd? Before we continue, let’s start with the big question: What do we do content for?

Content is the first step at the door to your business as it gives people an idea of what you’re doing. It reflects brand credibility and how you position yourself in the business. The main objective of content marketing is to create engagement with potential clients and that can’t happen without good strategies. So let me walk you through the content strategy that you can count on for 2019. Watch these top 6 hit points that can help you enhance your writing piece.

1. Craft Niche content

Experts might have favored creating evergreen diverse contents and mass launch to the public but since contents are produced every single minute, is that tactic still working today? Is it still enough? One thing you can do to compete in the oceans of information is to take one step further and customize your content.

So niche content means you need to scope down your target audiences. Identifying your topics of interest and tailor-made the content to solve their particular issues. The more specific insights your content can give, the more chance you will get loyal fans. 

Because who could deny contents that serve their needs, right?

2. Optimize content for voice search

A smart device assistant makes life more and more convenience, Instead of typing the query into a search box, we can just ask questions right away and search engine will popup the answers for you. But would the difference between search query input by typing and speaking be a problem? With the help of Humming Bird algorithm, Google can also comprehend search queries in natural language and will be focusing on answering questions the way humans do instead of searching on keywords.

According to voice search statistics, in 2020, 50% of all searches across the internet will be voice-based. So it’s safe to say that voice search will very soon become an everyday thing.

Take a look at this study of user behavior in terms of voice assistants.

Now you might question how am I supposed to optimize the content for voice search? These are the concept to keep in mind next time you create a new one.
– Think about user intent and focus more on semantic search.
– Provide useful answers in a context
– Write content in a conversational style
– Try to Include long-tail keyword phrases to reach your specific users
– Integrate Structured Data in your web pages to help search engines.

3. Research on competitors

Another best way to get ahead of the game is to know your position and evaluate the competitors. This is where analysis tools come in handy. You can start with identifying your main keywords with Google search or keyword planners first. Then plugin those main keywords to online market research tools like Ahrefs.com or SEMRush

Once all that is done, you can now: 
– Monitor the exact keywords compare for which your competitors rank
– Compare organic traffic
– Checkup backlinks to analyze competitors, where do they earn referring urls and for how many links.
– Define content performance that getting best social buzz.

4. Content Cluster Model

or “pillar-and-cluster” technique
The concept represents the way we produce and organize new content in depth to serve user intention. Google is much much smarter. It can easily distinct quality content from the bad one. So you can’t just have articles with add-on keyword researched content to impress Google. Google’s algorithms prefer content clusters because it proves that you care for content quality not just for ranking purposes.

Here’s the anatomy of the content cluster model.

You going to have central topics called Pillar pages/Pillar Posts which will broadly cover all topics. And build cluster content which contains multiple in-depth contents around that single page and addresses related specific keywords related to that topic.

Forget about the old school style of content creation that only aims to produce articles with relevant keywords. But boost up your content strategy from the content cluster and deliver valuable information to your audience. 

5. Optimizing for featured snippets

Featured snippets are additional search results that Google chooses to show to the users as a quick answer to their query. It will be displayed below the Google ads, above the organic results.

From the research by Ahrefs, 99% of featured pages already rank in the top 10 of Google. So if you have the high-ranking search queries, there’s a good chance that you will get featured which will help driving organic traffic to your website.

The following types of search terms often get featured according to Ahrefs:
– Long-tail queries
– Niche keywords related to DIY, health, finance, calculation, comparison

So what should be considered when optimizing for featured snippets?
5.1 Do the keyword research:
– Search queries with the question type. E.c. “what,” “why,” “how,” etc.
– Investigate frequently ask questions on Google and other social media.
– Make use of Google Search Console, it helps you identify search queries that generate click to your website.

5.2 Focus on-site content:
– Google always loves well-structured and factual content, so if you have comparison data let put them in charts or lists.
– Try to include many related questions in one content article.

6. Promote, promote and promote some more!

This last step is actually very important but sadly tends to be ignored by the content creator: make sure people see the content you created. No matter how amazing your articles are, it would mean nothing if no one can see them. Don’t just work hard on them only, remember to get them out there by distributing your masterpieces on your own media like sharing them on your social media; facebook fan page, twitter, LinkedIn, or blasting the e-newsletters. Effectively invest your money and get the content more views online and target the right audience.

reference: www.coredna.com, moz.com