One of the topics our guest speaker, Nit, delved into was the first concepts of SEO. The primitive stage of SEO was simple; marketers abused keyword stuffing, excess tagging, and generated spammy backlinks to gain high rankings in the search engine. Fast forwarding to today’s world, SEO has greatly evolved into something better and perhaps, something more complex than we could have hoped.
SEO, without a shadow of a doubt, is expected to be more niche and soon will become a focused experience around high quality and unique content. The way content is developed impacts how a search engine will display the ‘correct’ results. Dynamic algorithm tweaks are always in motion reading, analyzing, calculating, and distributing content that matches its criteria.
We would like to thank STEPS Academy for having us! It’s been a great pleasure! We look forward to future sessions with everyone.